PURPOSE_
_ Design and curate a getaway for Sephora editors, through the creation of an immersive and interactive experience that is both informative and fun bringing to life the messaging of connection, compassion and the spirit of giving.
OBJECTIVE_
_ Transform the 1-day Sephora product showcase of years past into a 2-day retreat, at Blue Sky Lodge, where human connection is central to the experience.
INTENTION_
_ Focus on human connection through a personalized storyline — threading guests and the Sephora brand together throughout each touchpoint while creating an elevated atmosphere grounded in comfort.
METHODS_
_ Art Direction + UX Design + Strategy
