Critical

Xarelto Supplier Ecosystem

Critical x UX Design + Infographic Design

UX Brand Designer_ Johnson & Johnson

PURPOSE_

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Analysis of ecosystem content in relation to how it can be accessed, what type of information it transfers, and how it’s connected within a broader sphere of support – agnostic of where a patient is along their journey.

OBJECTIVE_

_ Uncover critical insights and identified potential opportunities for future content strategies.  

INTENTION_

_ Map and analyze the ecosystem from the perspective of access points, content types, pathway structures, and relationship strategies

METHODS_

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Infographic Design + UX Design + Strategy

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