PURPOSE_
_ Strategize and design a brand relaunch that will generate a more energetic consumer ecosystem
OBJECTIVE_
_ Position the coaches and trainers as influencers within the Beachbody ecosystem — connecting consumers to products — setting apart Beachbody from other performance apparel brands.
INTENTION_
_ Establish Beachboy performance apparel brand as a leader in the fitness and performance landscape through the unique positioning as an inclusive and personal brand creating tremendous market opportunity.
METHODS_
_ Design Strategy + Visual Strategy + Graphic Design + Deck Design
