PURPOSE_
_ Design a branded bunker space for the launch of Cheez-It’s new product Snap’d to surprise the winner of a scavenger hunt with prizes.
OBJECTIVE_
_ Plan, develop, design and execute a multi-faceted scavenger hunt across New York to promote the launch of Cheez-It’s new product “Snap’d”.
INTENTION_
_ Drive press engagement, consumer buzz, and social media shares while playing to the brand’s unique messaging.
METHODS_
_ Creative Direction + 3D Design + 2D Design + Design Strategy
