Multi-disciplinary designer

Connecting Digital & Physical Experiences.

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About me

I specialize in Brand Engagement Strategy— I combine User Research, Brand Strategy, Art Direction, and Web Design, to deliver thoughtful solutions.

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Years experience

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Cross-Functional Teams

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User-Research Interviews

I love working with others to make a positive impact and have a deep fascination with human behavior.

More about me

Explore my projects to learn how my strategic approach can add value to your project.

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Services

User Research

Understanding user behaviors, needs, and motivations through systematic investigation and analysis to inform product or service design. Insights are uncovered through methods such as interviews, surveys, and usability testing, to ensure that product offerings meet the specific and evolving needs of a user.

Brand Strategy

Developing a cohesive plan to position and differentiate a brand in the market, aligning messaging, values, and visual identity with business goals. I craft strategies that build strong emotional connections with the targeted audience, fostering brand loyalty and driving sustainable growth.

Art Direction

Leading the visual direction and execution of creative projects, ensuring cohesive aesthetics and alignment with brand objectives. From concept development to final implementation, my user-centered approach and creative vision ensures that every visual element reinforces a brand's story and resonates with the audience.

Website Design

Offering expert guidance and innovative strategies to elevate your website design on platforms like Webflow, Squarespace, and Wix. My collaborative approach refines and amplifies your creative vision, ensuring your project resonates with your target audience and meets your brand's strategic objectives.

Learn how customized approaches and strategies can enhance your next project.

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My Approach

My approach combines a keen understanding of business goals with a focus on user needs, delivering solutions that stay meaningful and adaptive to future changes.

01

Discover

The Research

02

Define

The Problem

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Develop

The Strategy

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Deliver

The Solution