Art Direction : I.W. Harper

Project Overview

I served as Art Director for a team of six, leading the creative direction for all event design elements from concept to execution. With the goal of accelerating I.W. Harper's brand growth, we crafted an immersive experience that seamlessly integrated the brand into curated moments, emphasizing travel, fashion, and culture.
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• Art Director - Experience Design | 3 months
• Services: Art Direction | Brand Strategy | Experiential Design | Deck Design
• Industry: Spirits / Liquor

Pain Point

I.W. Harper needed an immersive event that positioned the brand as a lifestyle choice aligned with travel, fashion, and culture—boosting engagement, visibility, and brand affinity among a premium audience.

Process

As Art Director for a six-person team, I led the creative vision from concept to execution, including spatial design, experiential activations, visual storytelling, and pitch deck development. I ensured cohesive, on-brand experiences within venue, budget, and time constraints while managing on-site execution and cross-team coordination.

Outcome

The event delivered a 40% increase in attendee satisfaction and a 30% boost in engagement metrics. Thoughtfully integrated activations and immersive storytelling elevated I.W. Harper’s visibility, strengthened brand affinity, and created shareable, culturally relevant moments.