Product Design : Margo Paige

Project Overview

Over the course of six months, our team of three designed a line of six handbags for the developing brand “Margo Paige.” As the Creative Director and Handbag Product Designer, I led the team in creating a collection that combines fashion-forward design with innovative use of clear plastic. This collection, which is now sold at Walmart, was specifically designed for versatility, making it ideal for sporting events and music festivals.

• Creative Director & Product Designer | Team of 3 | 6 Months
• Services: Brand Strategy | Product Design | Creative Direction
• Industry: Fashion

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Objectives

• Conceptualize and design a collection of six unique handbags.
• Create versatile designs suitable for sporting events and music festivals.
• Challenge the industry by innovating with the use of plastic to create fashionable clear bags.
• Utilize Sustainable materials with low footprint and longevity.

Process

• Concept Development: Brainstormed and sketched initial ideas, focusing on combining fashion-forward aesthetics with practical functionality.
• Design Strategy: Developed a cohesive design strategy that aligned with Margo Paige's brand vision and market trends.
• Art Direction: Guided the visual and stylistic direction of the handbags, ensuring each design was trendy and functional.
• Graphic Design: Created detailed design specs and visuals for each handbag, including patterns and branding elements.
• Prototyping: Developed prototypes to test and refine the designs, ensuring durability and style before final production.

Design Outcome

The final collection included six handbags, each featuring innovative uses of clear plastic combined with stylish leather elements, setting a new trend in the handbag market for clear bags. My role as Creative Director and Handbag Product Designer was to lead the team through each stage, from concept to final product, ensuring that the designs were innovative, fashionable, and aligned with the brand's vision.

Impact

• High Engagement: The collection launch garnered over 20,000 social media interactions and positive reviews from fashion influencers.
• Industry Recognition: Received accolades from four major fashion lifestyle digital publications such as Refinery29, PureWow, The Story Exchange, and Voyage Austin.
• Increased Brand Visibility: The success of the handbag line has led to Margo Paige's online traffic and a rise in social media followers.
• Retail Success: The handbag collection secured a major retail partnership and is now sold in 100+ Walmart stores nationwide.