Experience Design : Sephora

Project Overview: Immersive Product Showcase Experience

Transform the traditional product showcase into an immersive and interactive two-day experience for Sephora editors and media professionals, providing a curated getaway at Blue Sky Lodge in Salt Lake City, Utah.

• Art Director | Team of 4 | 2 Months
• Services: Design Strategy | Art Direction
• Industry: Beauty & Cosmetics

Key Deliverables

• Design Concept Development:
  • Develop a theme that aligns with the product’s brand and message.
  • Design immersive environments that reflect the product's identity.
• Interactive Elements:
  • Incorporate interactive installations that allow attendees to engage with the products.
  • Use technology and sensory elements to enhance the experience.
• Experience Design:
  • Plan and execute a seamless flow of activities and presentations.
  • Design spaces for product displays, presentations, and networking.
• Visual and Spatial Design:
  • Create visual elements and graphics that support the event’s theme.
  • Design the layout and spatial arrangements to optimize attendee movement and engagement.

Creative Approach

Ensure a cohesive and captivating experience through strategic storytelling and interactive elements.

• Leverage innovative design techniques and materials to create visually stunning environments.
• Use storytelling to weave the product’s narrative throughout the event.
• Implement interactive elements such as touchscreens, VR experiences, and hands-on product demos.

Experience Outcomes

• A memorable and engaging experience for editors.
• Tasteful implementation of brand activations
• Positive media coverage and increased product visibility.
• Stronger relationships with media professionals.